Coconut makes me nauseous so this oil is fantastic for me. It has a mellow taste - slightly nutty perhaps - I quite like it and can eat it off the spoon straight as It is a very light oil and very palatable. I add it to all sorts of things - smoothies and vinaigrette etc. I did try cooking with it but the lack of taste made the kumara chips I baked in the oven rather bland. I am definitely ordering more! I started taking it as I have a head injury and read the oil crosses the blood brain barrier so helps the brain directly with energy. Its too early to tell if its really helping but I'll continue to take it. It is supposed to have lots of other health benefits too (weight loss, epilepsy, autism, Alzheimer's, yeast issues, heart disease etc).